(Source: http://www.indonesiamatters.com/images/last-supper.jpg)The 4th-10th February edition of Tempo magazine carried on its front cover picture, for a story titled “Setelah Dia Pergi”, “After He’s Gone”, showing former president Soeharto having dinner with his six children.(Patung 2008)
This cover picture is similarity with the Leonardo da Vinci’s masterpiece “The Last Supper” some Christians, particularly Catholics, felt that Tempo was suggesting that Soeharto was in some way similar to Jesus Christ, and a storm erupted. (Patung 2008)
(Source: http://news.okezone.com/images-data/content/2008/02/05/1/81160/DlA3HrG4c4.jpg)
The Indonesian’s top news weeklies has apologized about the cover of its latest issue, which depicts former president Suharto and his children in a composition mimicking Leonardo da Vinci’s Last Supper. In addition, they said that have no intention of hurting Christians. (abc.net 2008)
In this case, editor must have and understand the knowledge about other culture background and other religion to avoid this kind of happen and make sure it wouldn’t happen again.
Schriver explain the problem in designing instructional graphics that must bridge cultural boundaries that cross-cultural document design supports both the idea that graphics are not always obvious and that the order in which people read matters. In addition, Schriver explain that insight into the knowledge, belief, and concerns of their audience and used what they learned to select symbols that were meaningful for their intended audiences. (Schriver 1997)
References:
Indonesiamatters 2008, The Last Supper, viewed 4 November 2008, <http://www.indonesiamatters.com/1617/the-last-supper/>
Abc.net 2008, Indonesian weekly apologizes over Last Supper Suharto cover, viewed 4 November 2008, <http://www.abc.net.au/news/stories/2008/02/06/2156269.htm>
Schriver, K. A, 1997, Chapter 6: The interplay of words and pictures, Dynamics in document design : creating texts for readers, Wiley Computer Pub, New York, pp. 361-441
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